The children’s market is a huge opportunity within the digital publishing arena, but for the first time, computer and tech publishing giant O’Reilly Media took it’s “Tools of Change” conference on the road to the Bologna Children’s Book Fair. The conference attracted 270 delegates (a mix of publishers, writers, illustrators and developers) from over 27 different countries.
Kate Wilson from Nosy Crow opened the event with an overview on the children’s digital publishing landscape, one she says is experiencing “extraordinary and accelerating change.” According to Wilson — whose company produced the Three Little Pigs app — the process of developing apps is as much about developing a marketing strategy as it is about the production of the app itself – and this was a sentiment echoed by many speakers throughout the day. One thing is certain – marketing book apps is tough when you’re competing against everything else in the App Store. The way readers find and engage with stories has changed, the traditional processes have broken down, it is now “much more complicated and there are more two way connections,” Wilson said.
Ler +
Nenhum comentário:
Postar um comentário