"Which generation rules the Internet?
Conventional wisdom has it that the Millennials are the most connected cohort
in history. The only problem is that the conventional wisdom may not be
true.
The inter-generational habits of Internet
denizens have been revealed in a numbers-rich infographic posted this week,
which reveals that among Baby Boomers, Generation X and the Millennial
generations, it's the GenXers that spend more time online and produce more data
than their children and their parents.
Generation X leads the way, consuming 59.6GB
of data per month, with Millennials close behind at 54.GB and Baby Boomers
trailing with 44.8GBb.
Wikibon is not just counting computer and
mobile surfing habits in its estimates… it's also added television watching to
the tally. While Baby Boomers watch more traditional television than do the
other two generations, the combination of traditional and online viewing still
pushes the GenXers over the top for the video viewing data footprint.
Generation X, defined as those born between
1965-1983, also has a higher percentage of desktop computer owners and spends
more time online. But their Millennial kids, born 1984-2002, have a higher
percentage of Internet users, and dominate the mobile surfing habits.
One reason why Millennials have the lower
footprint online than their parents is clearly the lack of television the kids
are watching on TV sets (110 hours to their folks' 145 hours). Much of their
video consumption happens online, where Millenials watch nearly 23.5 hours of
video a month, compared to the less than 15 hours GenXers watch online.
But even taking TV out of the equation,
Generation X and even Baby Boomers spend more time surfing on computers than do
the young ones. One reason may lie in device preference, because kids are much
more likely to use a mobile device than a computer to surf." Brian Proffit
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