segunda-feira, 14 de janeiro de 2013
QUE GERAÇÃO LIDERA NO USO DA INTERNET?
"Which generation rules the Internet? Conventional wisdom has it that the Millennials are the most connected cohort in history. The only problem is that the conventional wisdom may not be true.
The inter-generational habits of Internet denizens have been revealed in a numbers-rich infographic posted this week, which reveals that among Baby Boomers, Generation X and the Millennial generations, it's the GenXers that spend more time online and produce more data than their children and their parents.
Generation X leads the way, consuming 59.6GB of data per month, with Millennials close behind at 54.GB and Baby Boomers trailing with 44.8GBb.
Wikibon is not just counting computer and mobile surfing habits in its estimates… it's also added television watching to the tally. While Baby Boomers watch more traditional television than do the other two generations, the combination of traditional and online viewing still pushes the GenXers over the top for the video viewing data footprint.
Generation X, defined as those born between 1965-1983, also has a higher percentage of desktop computer owners and spends more time online. But their Millennial kids, born 1984-2002, have a higher percentage of Internet users, and dominate the mobile surfing habits.
One reason why Millennials have the lower footprint online than their parents is clearly the lack of television the kids are watching on TV sets (110 hours to their folks' 145 hours). Much of their video consumption happens online, where Millenials watch nearly 23.5 hours of video a month, compared to the less than 15 hours GenXers watch online.
But even taking TV out of the equation, Generation X and even Baby Boomers spend more time surfing on computers than do the young ones. One reason may lie in device preference, because kids are much more likely to use a mobile device than a computer to surf." Brian Proffit